How to Read and Use Web Traffic Analytics to Improve Your Content
Web analytics play a crucial role in enhancing the quality and effectiveness of website content by providing valuable insights into user behavior and content performance. Tools like Google Analytics and Siteimprove offer detailed metrics which help content writers and contributors understand how users interact with their content. In this session, we’ll discuss key metrics and data-driven approaches to identify content gaps and areas for improvement.
PowerPoint file for the seminar: How to Read and Use Web Traffic Analytics to Improve Your Content